The YUL EAT festival launched on September 2014 at The Esplanade Financière Sun Life with the goal of bringing together fans of the culinary arts and local cuisine. The festival's name reinforces the desire to highlight Montreal as a gastronomical force by incorporating the Montreal International Airport – YUL. For the 2015 edition, The YUL EAT food festival has grown at an exponential pace, now taking place at the Quai de l'Horloge at the Old Port of Montreal, making it a major gastronomic destination.